About Ceo & founder Alexandra greenberg

Across spirit and totem animal guides, the falcon represents wisdom, visionary power, victory, strength and personal freedom. Founded in 2019 by PR maven Alexandra Greenberg, Falcon Publicity embraces these attributes for the company’s clients while navigating the continuous shift in public, media and industry relations in music, nightlife, entertainment, and culture. 

Over the course of her career, Alexandra Greenberg has led notable campaigns in rock, pop and electronic music spaces. From major festival launches and specialty GRAMMY campaigns to album and single releases, she brings to Falcon Publicity unparalleled experience. 

Greenberg has been at the forefront of the expansion of electronic music in America over the last two decades as publicist for many of the genre’s most influential artists including deadmau5 (landing him on the covers of Rolling Stone and The New York Times), Jean-Michel Jarre, Kraftwerk, The Crystal Method, Richie Hawtin, David Guetta, Calvin Harris, Kaskade, Steve Aoki, Deep Dish, Sasha & Digweed and many others.

On the rock and pop side, Greenberg has worked with major acts such as The Smashing Pumpkins and its frontman Billy Corgan’s solo projects, Motley Crue launching their Las Vegas residency at the Hard Rock Hotel & Casino, Slipknot for their Trinity of Terror Las Vegas convention, Jane’s Addiction, KORN, The Offspring, 311, as well as Erasure, YAZ and Goldfrapp.

Her passion for festival culture stems from serving as part of Coachella’s publicity team during its formative years from 2001 to 2011. She helmed successful campaigns for many of North America’s notable properties including Ultra Music Festival, HARD Events, Electric Daisy Carnival, Electric Zoo and Rolling Loud, as well as launching Lollapalooza in Chile. Nightlife clients over the course of her career have included The Roxy and Viper Room on West Hollywood’s World Famous Sunset Strip as well as LIGHT at Mandalay Bay in Las Vegas.

Prior to forming Falcon Publicity, Alexandra Greenberg served an 18-year tenure at MSO PR where she rose up the ranks from Account Executive to Senior Vice President. Greenberg also served as a publicist at innovative fashion & lifestyle agency People’s Revolution and began her career as publicity manager at former label Red Ant Entertainment. She is a graduate of Marist College in Poughkeepsie, NY with a Bachelor of Arts degree, majoring in public relations. 

Falcon Publicity--founded May 2019--is a full-service publicity firm based in Los Angeles, California. 

about publicist angela moreno

Angela Moreno has been around the music business all her life. Her earliest memories include tagging along with her dad, who worked in radio, to concerts, backstage interviews with artists, radio show tapings, and sorting through boxes of free CDs looking for treasures. When the time came to pick a career, it was really quite simple, she landed on the music industry and after contemplating what she liked to do and was good at, public relations was the more specific answer.

After earning a degree in Communications, emphasis in Public Relations, at San Diego State University, Angela began at MSO PR (now known as SRO PR) in 2006 as executive assistant. Throughout her time there, she was promoted and rose to National Publicist and Account Executive before deciding in 2016 to make a move to Reckoning PR. In late 2021 she jumped at the opportunity to join her former colleague Alexandra Greenberg at her newly formed agency Falcon Publicity.

Angela has worked on a variety of projects in all genres including country (Wynonna Judd, Jo Dee Messina, Lonestar, Blackberry Smoke, Aaron Lewis), pop (Andy Grammer, Ryan Cabrera, Meghan Linsey), hard rock (Ozzy Osbourne, Megadeth, Chevelle, Dir En Grey, Scorpions), alternative rock (The Ting Tings, Iration, Tokio Hotel, Slightly Stoopid, Peter Hook & The Light), dance/EDM (Steve Aoki, Crystal Castles, STS9, Kerli, Whipped Cream), singer/songwriter (Bob Schneider, Susanna Hoffs, Brooke White), tours and festivals (Vans Warped Tour, Stagecoach: California's Country Music Festival, BeachLife, Sunset Strip Music Festival, Carnival of Madness, Ozzfest), venues (The Roxy Theatre, 1 Oak Las Vegas, Club Nokia, Nokia Theatre, The Bellwether) and various lifestyle campaigns (Sunset Strip Business Association, Lucent Dossier, Cheech & Chong film premiere, Swing House Studios, Revolver Golden Gods Awards, Country Music Hall of Fame and Museum's All For The Hall fundraising events, Source Nashville, Prescription Songs) and many more.

Now a wife and mom to two young daughters, 3-years-old and 6-years-old, Angela enjoys juggling her career and family. Aside from music, she loves going to the beach, is a proud Disneyland pass holder, watching car chases, trashy reality TV or true crime, cooking (she makes some mean Mexican and Peruvian food) and cheering on her Dallas Cowboys.